The economic impact of digital accessibility
Discover how much money you're leaving on the table. Calculate the real return of making your website accessible: more conversions, new markets, better SEO, and zero legal risk.
Why it matters — real data
1.3B
people with disabilities
16% of the world's population
$13 trillion
purchasing power
disability market
+37%
digital ADA lawsuits
increase in 2024
97.4%
websites with issues
of the top 1M most visited
Calculate your return on investment
Enter your business data and get a personalized projection based on industry studies and real market data.
Your business data
Traffic & Conversion
Business Context
Investment
Legal Risk Reduction
Return on Investment
Benefit over total investment
Payback in
Additional revenue / month
€12,125Additional revenue / year
€145,500Monthly Benefits Breakdown
Conversion improvement
2.0% → 2.50%
Disability market
+1,600 accessible visitors
SEO improvement
+1,200 organic visitors
Legal risk avoided
Estimated monthly savings from ADA/WCAG risk
Net Benefit Projection
Year 1
Year 3
Net benefit at 5 years
Accessibility is not a cost, it's an investment
Companies that implement digital accessibility report an average increase of 20–30% in conversions and access to a market of 1.3 billion people who previously couldn't use their products.
Beyond the direct impact on sales, accessibility improves SEO (Google rewards correct semantics), reduces customer support costs, and protects the company from lawsuits that in 2024 increased by 37% in the U.S.
Every dollar invested in web accessibility generates between $2 and $100 in return, depending on the business size and sector. The question is not whether you can afford to invest in accessibility — it's whether you can afford not to.
Average ROI
200–500%
in the first year